Mike Waxman
Co-founder · Product & Systems
Built Rishi's original operating stack, scaled the field operation from zero to 100+ people across three states, works as a professional product manager.
Why Rishi
Built by operators, not account managers.
Rishi isn't an agency that added cannabis to its pitch deck. We built and ran one of California's largest brand-activation operations — and we're still operating in the industry today, on both coasts.
The record
The operating record.
Built and ran one of California's largest brand-activation operations — hiring, training, and deploying more than a hundred field professionals across three states, sustaining multi-million-dollar brand portfolios for years, inside one of the most regulated retail environments in the country.
The data
The data it produced.
1.6 million field observations of how cannabis and hemp actually sell. Every program we run today is built on it — the moat no agency can fake.
The founders
The founders.
Matt Gill
Co-founder · Markets & Retail
Runs market operations for Coast Cannabis in Maryland, building and deploying a large-scale sales, marketing, and ops team.
The playbooks they refine in-market every week are the playbooks Rishi clients get.
In the arena
Still in the arena.
Rishi has no bench of juniors and no account layer. When you engage us, the founders are in the room — and both are operating inside the industry right now, on both coasts. What we learn in-market this week goes to work on your brand the next — whether that'ssell-through,the budtender program, or search & DTC.
By the numbers
0 → 100+
field professionals
3
states
$2M+
brand portfolios
100+
people deployed
Get your growth audit
Work with operators, not an account layer.
Tell us who you are and we'll come back with door-level findings on your brand — velocity, visibility, and where the quick wins are.