01
You can't buy your way in
Meta and Google won’t take your money. Growth in cannabis and hemp is earned — at retail, in search, and in the conversations that happen at the counter.
Live growth partnerSell-through isn't luck.
Sell-through isn't luck.
It's a system.
Rishi wins the three places growth actually happens in this industry — the budtender conversation, the retail shelf, and search — and proves every dollar with door-level data.
15,000+ in-store demos · 100+ brand partnerships · 3 states
Door velocity report
Oakland market · demo cycle, week 8
BaselineDemo weeks
0%
weekly unit velocity
vs. 5-week baseline
0
doors reporting
0
proof photos
0
staff trainings
Sample report — this is the deliverable, not a mockup of one.
The market
Growth here plays by different rules.
02
The shelf is brutal
Thousands of SKUs, price compression, pay-to-play menus. Placement without advocacy dies quietly. Nobody tells you it happened.
03
Generic agencies don't survive here
Standard playbooks break on compliance, dispensary reality, and hemp’s patchwork rules. This industry needs operators, not account managers.
Field programs run for the industry's best
420 Kingdom818Alive-N-WellBangCaminoCiencia LabsDime BagDreamtDrippyFlavFuzziesGlass House FarmsHenry's OriginalKikokoKingpenKiva ConfectionsThe Legion of BloomLost FarmLuchadorPacific StonePapa & BarkleySelectSeven LeavesSmokiezSOGStone RoadTonikWoodstockYummi Karma
The system
Three engines. One operator.
Most brands rent these in pieces from vendors who never talk to each other. Rishi runs them as one system, pointed at one number: your sell-through.
ENGINE 1
Field
Win the counter.
The budtender is the last voice your customer hears before the purchase. We train retail staff, run demo days that convert, and keep a network of vetted ambassadors on the floor — so your brand is the one that gets recommended, not just stocked.
Budtender educationDemo daysAmbassador networkKit logistics
ENGINE 2
Retail
Win the shelf.
A decade of dispensary relationships across three states, put to work: the right doors, better menu position, retail-media placement that pays back, and sell-through tracked door by door so weak accounts get fixed instead of forgotten.
Door strategyMenu & retail mediaVelocity trackingAccount playbooks
ENGINE 3
Search & DTC
Win the intent.
When buyers search your category, you show up — local SEO, authority content, and reviews for cannabis retail; full e-commerce, lifecycle email, and SMS for hemp brands that can sell direct. The always-on engine the ad platforms can’t take away.
Local SEOContent authorityReviews & reputationHemp DTC + lifecycle
Velocity command center
Weekly unit velocity per door · rolling 12 weeks
Oakland
San Francisco
San Jose
Sacramento
Los Angeles
San Diego
Las Vegas
Phoenix
0M+
field observations collected
Every demo, shift, shelf check, and conversation captured at the door — not reconstructed at month-end.
Proof, not promises
If it isn't measured,
it didn't happen.
Marketing in this industry has a trust problem, and it earned it. So we instrument everything. You see what ran, where it ran, who ran it, and what it did to your number.
- Every shift GPS-verified at the door
- Photo proof-of-work from every activation
- Velocity tracked per SKU, per door, per week
- One dashboard — not a spreadsheet at month-end
0+
in-store demos and staff trainings
0+
hours worked on retail floors
0+
direct customer conversations
0M+
field observations collected
Why Rishi
Built by operators,
not account managers.
Rishi isn't an agency that added cannabis to its pitch deck. We built and ran one of California's largest brand-activation operations — hiring, training, and deploying more than a hundred field professionals across three states, sustaining multi-million-dollar brand portfolios for years, inside one of the most regulated retail environments in the country.
That operation produced something no agency can fake: 1.6 million field observations of how cannabis and hemp actually sell. Every program we run today is built on it.
- 0 → 100+
- field team built and managed from scratch
- 3 states
- of licensed, compliant operations
- $2M+
- in brand programs sustained for 2.5+ years
- 100+
- brand and dispensary relationships
The founders
Still in the arena.
Rishi has no bench of juniors and no account layer. When you engage us, the founders are in the room — and both are operating inside the industry right now, on both coasts. What we learn in-market this week goes to work on your brand the next.
MW
Mike Waxman
Co-founder · Product & Systems
Built Rishi’s original operating stack — hiring, scheduling, kit logistics, proof-of-work — and scaled the field operation from zero to 100+ people across three states. Today he works as a professional product manager, and brings that discipline to every client program: instrument everything, ship fast, let the data decide.
MG
Matt Gill
Co-founder · Markets & Retail
Runs market operations for Coast Cannabis in Maryland — building and deploying a large-scale sales, marketing, and ops team for one of the East Coast’s leading brands. The playbooks he refines in-market every week are the playbooks Rishi clients get.
Engagement
Start small. Scale on evidence.
You've been pitched big retainers with vague deliverables before. We work the opposite way.
1Week 1
The audit
We baseline your business: door-level velocity, menu position, search visibility, review health. You get the findings whether you hire us or not.
290 days
The pilot
One market, a defined door set, KPIs agreed before a dollar moves. Field, retail, and search working the same accounts at once.
3Ongoing
Scale what works
The data decides. Doors and markets that move get more; what doesn’t move gets cut. Your budget follows velocity, not habit.
Get started
Get your growth audit
Tell us who you are and we'll come back with door-level findings on your brand — velocity, visibility, and where the quick wins are. Not a pitch deck.
No newsletters. No spam. A real conversation about your number.