Rishi has no bench of juniors and no account layer. When you engage us, the founders are in the room — and both are still operating inside the industry right now, on both coasts.
The founders
What we learn in-market this week goes to work on your brand the next. Both founders are operating inside the industry right now — Mike on product and systems, Matt on retail and markets.
Co-founder · Product & Systems
Built Rishi’s original operating stack — hiring, scheduling, kit logistics, proof-of-work — and scaled the field operation from zero to 100+ people across three states. Today he works as a professional product manager, and brings that discipline to every client program: instrument everything, ship fast, let the data decide.
Co-founder · Markets & Retail
Runs market operations for Coast Cannabis in Maryland — building and deploying a large-scale sales, marketing, and ops team for one of the East Coast’s leading brands. The playbooks he refines in-market every week are the playbooks Rishi clients get.
Operating credentials
Built and ran one of California’s largest brand-activation operations — hiring, training, and deploying more than a hundred field professionals across three states, sustaining multi-million-dollar brand portfolios for years. That’s the operation behind everycase study.
100+
field professionals deployed
3
states of real retail operations
$2M+
brand portfolios sustained
1.6M
field observations collected
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Work with operators, not an account layer. The founders are in the room.
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Tell us who you are and we'll come back with door-level findings on your brand — velocity, visibility, and where the quick wins are. Not a pitch deck.
No newsletters. No spam. A real conversation about your number.