If it isn't measured, it didn't happen.
That operation produced something no agency can fake: 1.6 million field observations of how cannabis and hemp actually sell. Every program we run today is built on it.
The moat
The data moat.
1.6 million field observations of how cannabis and hemp actually sell. No agency can fake that — it's the difference between a pitch deck and an operating record.
Resolution
Door-level, not averages.
Averages hide the truth. Door-level velocity data shows you exactly which doors move, which are weak, and which need fixing. Weak accounts get fixed instead of forgotten.
Accountability
Prove every dollar.
Every program is measured against agreed KPIs. Your budget follows velocity, not habit. If it isn't measured, it didn't happen.
The record
The operating record.
Built and ran one of California's largest brand-activation operations — 100+ field professionals, three states, multi-million-dollar portfolios, years. That's where the data comes from. Meet the operators.
1.6M
field observations
3
states of real retail operations
100+
field professionals deployed
Get your growth audit
We'll baseline your velocity door by door — and prove every dollar with the data no agency can fake.
FAQ
Door-level data, answered.
What is door-level data in cannabis retail?
Sell-through and velocity metrics tracked per individual dispensary, not averaged across a market.
Why does door-level data matter?
Averages hide weak accounts. Door-level data shows you exactly where to fix and where to double down.
How does Rishi collect its data?
From field observations — 1.6 million of them — across three states of real retail operations.
Can you prove ROI?
Yes. Every program is measured against KPIs agreed before a dollar moves, with door-level velocity data.