The budtender conversation
The last voice your customer hears before purchase.
Budtender program →The system
Sell-through isn't luck. It's a system.
Your product can be the best in the category and still die on the shelf. Sell-through is won in three places — the budtender conversation, the retail shelf, and search — and Rishi runs all three as one system, pointed at one number: your velocity.
The only number
Why sell-through is the only number that matters.
A brand can win distribution and still lose. Placement without advocacy dies quietly — thousands of SKUs, price compression, pay-to-play menus. Nobody tells you it happened. Sell-through is the number that tells you whether the market actually wants what you built.
Where growth happens
The three places growth actually happens.
Most brands rent these in pieces from vendors who never talk to each other.
The retail shelf
Menu position, retail media, and the doors you're in.
Menu position →Search
The intent you capture before the store.
Hemp DTC & SEO →One system
How Rishi runs them as one system.
Field, retail, and search working the same accounts at once, tracked door by door. Weak accounts get fixed instead of forgotten. Your budget follows velocity, not habit — and every door is measured with door-level velocity data.
See the full field operationProven
Proven with door-level data.
1.6 million field observations of how cannabis and hemp actually sell. Every program is built on it, and every dollar is proven with door-level velocity data.
1.6M
field observations of how cannabis and hemp actually sell
3
states of real retail operations behind the data
100+
field professionals deployed to collect it
Get your growth audit
We baseline your business — door-level velocity, menu position, search visibility, review health. You get the findings whether you hire us or not.
FAQ
Sell-through, answered.
What is dispensary sell-through?
The rate at which a product moves off the shelf relative to what's stocked. It's the truest signal of whether the market wants your product.
Why is my product not selling in dispensaries?
Usually placement without advocacy: you're stocked but not recommended, or buried in the menu, or invisible in search.
How do you increase sell-through in dispensaries?
Win the budtender conversation, improve menu position, and capture search intent — as one system, not three vendors.
What is a good sell-through rate for cannabis?
It varies by category and market, but the benchmark is velocity relative to your shelf allocation. Rishi baselines yours in the audit.
How do you measure sell-through?
Door-level velocity data, tracked per account, so weak doors get fixed instead of forgotten.