Insights
Built by operators,
shared with everyone.
Evidence-based thinking on AI for cannabis, dispensary sell-through, and the ground game — from the team that built one of California's largest brand-activation operations.
AI for Cannabis Operators: What to Build First in 2026
The operators winning with AI aren't developers. They understand their business and tell AI what they want. Here's the playbook.
9 min read→
AI & TechCannabis MCP Integrations: Connecting Your Data Without Rebuilding the Stack
MCPs let operators build on top of the POS, inventory, and compliance tools they already run. Here's how.
7 min read→
AI & TechBuild vs Buy: When a Dispensary Should Build Its Own AI Tool
Custom AI isn't the answer to everything. Here's the framework for deciding what to build, buy, or skip.
8 min read→
Brand SupportThe Cannabis Brand Marketing Playbook: Field, Retail, Search
Cannabis brands can't buy their way in with Meta and Google. Growth is earned at retail, in search, and at the counter.
10 min read→
Brand SupportBudtender Advocacy Programs: The Highest-ROI Move in Cannabis
The budtender is the last voice your customer hears before purchase. Here's how to win that conversation.
6 min read→
Brand SupportDispensary Sell-Through Strategy: From SKU to Door-Level Velocity
Velocity data is the difference between marketing that feels right and marketing that provably works.
8 min read→